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Is It Worth Getting Influencers on TikTok or IG to Feature Your Music In 2024? It Might Not Be As Impactful As You'd Think

todayJanuary 11, 2024

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Music promotion, PR, and marketing is an ever-evolving beast. There’s always a new “thing” or avenue with which musicians and labels latch onto as the new and most effective way to promote an artist or event, and that new avenue almost always comes with gatekeepers and tastemakers who make the …

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Written by: Aidan Grant

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Beatport’s Leadership Aims High for Music Creators: How Matt Gralen and Helen Sartory See The Future Of Dance Music's Biggest Marketplace

Recently, the Beatport Group marked a significant shift in its leadership, promoting Matt Gralen to President and Helen Sartory to Chief Revenue Officer. This strategic move reflects Beatport's commitment to expanding its horizons and cementing its place as a pivotal player in the global music ...Continue reading  » Read More

todayJanuary 11, 2024

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